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In the realm of political psychology, few individuals have made as significant an impact as Jennifer Cole. As a researcher at the States United Democracy Center, a nonprofit dedicated to ensuring fair elections, her work emphasizes the importance of psychological principles in shaping public opinion and voter behavior. With a PhD in social psychology from the University of Colorado Boulder, Cole has transitioned her focus from environmental psychology to the pressing issues of democracy and political polarization.
Jennifer’s journey into the field began during her college years, where she was initially drawn to the pressing challenge of climate change. Despite her passion for environmental issues, she found herself captivated by psychology courses, leading her to discover the field of environmental psychology. This realization set her on a path toward using psychological insights to address societal challenges, ultimately guiding her to political psychology.
The evolution of a research career
As Cole delved deeper into her studies, she developed a profound appreciation for the experimental aspects of social psychology. She relished the challenge of creating experiments that could illuminate psychological processes, leading to insightful data analysis and results interpretation. This passion for understanding human behavior became a driving force in her career, particularly as she shifted her focus to the increasingly critical landscape of political psychology.
In her current role at the States United Democracy Center, Cole is engaged in a range of research initiatives aimed at understanding voter behavior and public sentiment regarding political issues. One of her significant contributions includes a project that investigates the troubling patterns of harassment and violence surrounding elections. By conducting thorough surveys and focus groups with various stakeholders, including voters and election officials, Cole’s research aims to identify the implications of such experiences on voter participation and confidence in the electoral process.
Key responsibilities and projects
At the heart of Cole’s work is a commitment to applying psychological principles to real-world problems. One of her primary projects involves analyzing data from the national voter file to track changes in voter behavior over time. This analysis not only sheds light on electoral trends but also informs strategies to enhance civic engagement and uphold the rule of law. Additionally, she is exploring how social norms messaging can be utilized to foster bipartisan support for democratic practices.
Her background in personality and social psychology has equipped her with invaluable skills that are directly applicable to her current research endeavors. A solid understanding of political polarization, political communication, and misinformation is essential in navigating the complexities of today’s political landscape. Furthermore, her expertise in crafting effective surveys and conducting rigorous data analysis has enhanced the quality and impact of her research.
Breaking misconceptions about non-academic paths
Transitioning from academia to a non-academic career can often come with misconceptions, particularly regarding the perceived limitations of such roles. Cole addresses these concerns by sharing her positive experience working in a research-oriented nonprofit. Contrary to the belief that leaving academia means sacrificing intellectual engagement, she emphasizes that her team collaborates on research agendas, allowing for a dynamic exchange of ideas and contributions.
The most rewarding aspect of her journey has been the opportunity to conduct research that yields immediate, practical outcomes. Unlike traditional academic settings, where findings may take years to influence policy, Cole’s work directly reaches stakeholders who can implement changes based on her insights. This immediacy enhances the sense of purpose and fulfillment she derives from her research.
Advice for aspiring non-academic researchers
For those considering a shift from academia to the nonprofit sector or other non-academic fields, Cole offers valuable advice. She emphasizes the importance of developing strong data analysis skills, which are highly sought after in various organizations. Additionally, networking plays a crucial role; reaching out to individuals in desired roles can provide insights into potential career paths and opportunities. Engaging with professionals through platforms like LinkedIn can facilitate these connections.
Furthermore, establishing collaborations with non-academic organizations requires demonstrating the practical value of research. Organizations already engaged in research are often more receptive to partnerships, but even those not traditionally research-focused can be convinced of its benefits with the right approach.
Personal pursuits and interests
Jennifer’s journey into the field began during her college years, where she was initially drawn to the pressing challenge of climate change. Despite her passion for environmental issues, she found herself captivated by psychology courses, leading her to discover the field of environmental psychology. This realization set her on a path toward using psychological insights to address societal challenges, ultimately guiding her to political psychology.0
Jennifer’s journey into the field began during her college years, where she was initially drawn to the pressing challenge of climate change. Despite her passion for environmental issues, she found herself captivated by psychology courses, leading her to discover the field of environmental psychology. This realization set her on a path toward using psychological insights to address societal challenges, ultimately guiding her to political psychology.1

