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Logan and Jake Paul, figures emblematic of contemporary digital fame, have captivated audiences across various platforms. Known for their distinctive personas—Logan as the Maverick and Jake as the Problem Child—these brothers have transformed their childhood passions into a multi-industry empire. Their shared experiences and individual pursuits have significantly shaped their paths to stardom.
In March 2025, their reality series, Paul American, premiered on HBO Max, chronicling their rise to fame and the complexities of their fraternal bond. The series explores the highs and lows of their celebrity lives while highlighting the values that keep them grounded amid the chaos of fame.
Raised in Westlake, Ohio, a suburb near Cleveland, the Paul brothers were drawn to performance from a young age. Their journey began when their father, Greg Paul, gifted them a video camera for Christmas. “We started making silly videos for fun,” recalled Jake, who was around 10 years old at the time. They shared their creations on YouTube, gradually building a modest following as they entertained their peers.
Their journey took a significant turn in 2013 with the launch of Vine, a platform that popularized short, looping videos. The brothers swiftly embraced this new medium, showcasing outrageous stunts and pranks that resonated with viewers. Their combined Vine presence attracted over 14 million subscribers before the platform shut down in 2016, prompting both Logan and Jake to transition to YouTube.
Career shifts and the birth of Team 10
As their online popularity soared, the brothers made pivotal decisions to pursue their careers full-time. Logan left Ohio University to move to Los Angeles, while Jake opted for online schooling to join his brother in the entertainment hub. This shift marked the beginning of their competitive yet supportive relationship in the digital space. Jake notably founded the social media collective known as Team 10, aimed at fostering collaboration among content creators.
While their online presence flourished, both Logan and Jake ventured into traditional media and business. In 2016, Jake landed a recurring role in the Disney Channel show Bizaardvaark, while also establishing a mobile sports betting company, Betr, in 2025. Logan made headlines by performing as the “Grandpa Monster” on the show The Masked Singer and co-founding an energy drink brand called Prime with fellow influencer KSI.
By 2025, the Paul brothers had amassed over 44 million subscribers on their YouTube channels, with Logan also hosting the podcast Impaulsive, featuring notable guests from various fields, including a controversial interview with Donald Trump.
Controversies and public scrutiny
Their journey was not without its pitfalls. Logan faced severe backlash in December 2017 after posting a video from Aokigahara, a forest in Japan known for its suicide rate. The footage included a deceased individual, prompting outrage and leading Logan to issue a public apology. He later committed to donating $1 million to suicide prevention initiatives.
Similarly, Jake attracted controversy for his behavior, including a potential class-action lawsuit from neighbors over his disruptive content and a run-in with law enforcement in 2025 concerning looting allegations. These incidents highlighted the challenges that accompany fame and the scrutiny of their actions.
Sibling rivalry and reconciliation
The competitive nature of the Paul brothers reached a boiling point in 2017, leading to a series of diss tracks exchanged through their channels. Their feud stemmed from Jake’s release of the song “It’s Everyday Bro,” which Logan criticized, prompting a tit-for-tat of musical insults. However, they eventually put aside their differences, culminating in a collaborative track titled “I Love You Bro,” where they expressed their desire to mend their relationship.
In March 2025, their reality series, Paul American, premiered on HBO Max, chronicling their rise to fame and the complexities of their fraternal bond. The series explores the highs and lows of their celebrity lives while highlighting the values that keep them grounded amid the chaos of fame.0
Family ties and future aspirations
In March 2025, their reality series, Paul American, premiered on HBO Max, chronicling their rise to fame and the complexities of their fraternal bond. The series explores the highs and lows of their celebrity lives while highlighting the values that keep them grounded amid the chaos of fame.1
In March 2025, their reality series, Paul American, premiered on HBO Max, chronicling their rise to fame and the complexities of their fraternal bond. The series explores the highs and lows of their celebrity lives while highlighting the values that keep them grounded amid the chaos of fame.2