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The Rolling Stones take to the streets
In a stunning twist 50 years ago, on May 1, 1975, the Rolling Stones turned heads as they rolled down Fifth Avenue on a flatbed truck. This unexpected performance, which deviated from the standard press conference format, marked the launch of their Tour of the Americas ‘75. It was a moment that resonated with fans and solidified the band’s reputation for memorable stunts.
A premonition of the surprise
Bob Gruen, the photographer who captured this unique event, had an inkling that something special was brewing. While socializing at the Bottom Line the day before, he casually mentioned to Paul Wasserman, the Rolling Stones’ press agent, that he had heard of an impending press conference. Wasserman confirmed plans were in motion but hinted they were still searching for the perfect location. Gruen jokingly suggested a flatbed truck, unaware that his playful comment would become a reality the very next day.
Behind the scenes of the performance
On that memorable morning, a telegram was sent out to journalists, announcing the press conference at a nearby restaurant. However, upon arrival, Gruen was greeted by comedian Irwin Corey, raising his suspicions. Remembering Wasserman’s cryptic response about the flatbed truck, Gruen stepped outside, only to discover the Stones climbing onto the very truck he had joked about. The band had cleverly evaded the traditional press conference, choosing instead to perform their hit “Brown Sugar” live on the bustling streets of New York City.
Charlie Watts’ creative spark
The idea for this unconventional approach was credited to drummer Charlie Watts. In his memoir, Ronnie Wood recounted how Watts was inspired by black jazz musicians who would perform from flatbed trucks in Harlem. This creative touch not only paid homage to the past but also created an electric atmosphere in the city as the band prepared for their summer tour that was set to kick off on June 1, 1975.
The unforgettable performance
As the Stones began their performance, a mix of excitement and chaos ensued. Gruen described the scene as surreal; the band played live while driving, captivating those who happened to be on Fifth Avenue. The truck rolled slowly, but the energy was palpable. Fans erupted into cheers, creating an impromptu street concert that would be remembered for years to come.
A moment of pure rock and roll
Gruen, with camera in hand, raced to capture the moment. He recalled how he needed to hustle to keep up with the moving truck, often ending up with blurry shots due to the excitement and quick pace of the event. The thrill was amplified by fans leaning out of windows, trying to catch a glimpse of the iconic band as they played. Gruen noted the potential danger of the crowd’s enthusiasm, with people precariously hanging out of their homes to witness the spontaneous performance.
The aftermath and legacy
Although the Stones made a brief stop at the restaurant, they never conducted the typical press conference. Instead, they made a swift exit, leaving behind a trail of exhilarated fans and a buzz that filled the streets. Gruen, eager to develop the photographs he had taken, quickly rode his bicycle home, processed the film, and even used a hairdryer to expedite drying the negatives. This dedication to capturing the moment set the stage for his future endeavors with the band.
Inspiration for future acts
This unforgettable flatbed truck performance not only left a lasting impression on those who witnessed it but also inspired similar promotional stunts by other artists like AC/DC and U2 in later years. For Gruen, the memory of that day remains vivid, a testament to the power of rock and roll and the unique ways in which artists can connect with their fans.
A legendary rock moment
As the Rolling Stones continue to tour and create music decades later, this iconic flatbed truck performance serves as a reminder of their innovative spirit and enduring legacy in the music world. It exemplifies the excitement of live performances and the lengths to which artists will go to engage with their audience. For fans, it was more than just a concert; it was a moment of pure rock history that will forever be etched in the annals of music.