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At Virginia Commonwealth University (VCU), a vibrant community of alumni is making waves in the entrepreneurial world. From performance venues to bakeries, these Ram entrepreneurs are not just chasing dreams; they’re building thriving businesses. Their stories offer a glimpse into the challenges and triumphs of starting from scratch, proving that resilience and creativity can lead to success in today’s competitive landscape.
Building connections in the music scene
Lucas Fritz, a co-founder of The Broadberry performance venue in Richmond, often reflects on the importance of community support when he began his journey. “When The Broadberry first opened, I relied pretty heavily on support from others in the music community,” he shares. This collaboration with local artists and music enthusiasts helped establish a foundation for his business. Having a network of like-minded individuals not only provided practical assistance but also fostered a sense of belonging that is crucial in the often isolating world of entrepreneurship.
Lucas emphasizes that having mentors and friends within the industry can make a significant difference. “Their feedback played a pivotal role in shaping the venue’s identity,” he adds. It’s a reminder that no entrepreneur is an island; building a business often requires leaning on the expertise and encouragement of others.
Creative baking and community feedback
Misha Adams, the owner of The Baking Agent bakery, attributes much of her success to crowdsourcing feedback from her trusted circle. “When I started out, I relied on my friends and peers for insights. Their perspectives helped me refine my offerings,” she explains. Additionally, she has embraced technology, using artificial intelligence tools to better understand customer preferences and trends.
Misha believes in balancing customer interest with her personal philosophy. “It’s not just about what sells; it’s about what resonates with me as a baker,” she states. This blend of artistic integrity and business acumen is a recurring theme among successful entrepreneurs, highlighting that authenticity can drive genuine connections with customers.
Coaching with a personal touch
Keonna Knight, who runs Heal With Keonna coaching services, shares her initial steps into entrepreneurship. “Two key tools helped me get started: a simple sketch pad and my passion for helping others,” she reveals. Sketching out ideas allowed her to visualize her goals and craft a clear plan. “It’s about finding what works for you,” she adds, emphasizing the importance of personalizing one’s approach to business.
Her journey underscores the power of self-reflection and adaptation. “Every entrepreneur’s path is unique, and it’s essential to stay true to yourself while navigating the challenges,” Keonna advises. This sentiment resonates deeply, particularly in a world where trends shift rapidly.
Networking and community events
New Student Send-offs are a fantastic way for incoming students to connect with alumni and current students. These events serve as a warm welcome to the Ramily, fostering relationships that can last a lifetime. The DMV area will host a gathering on July 31, inviting new students, families, and alumni to celebrate the beginning of an exciting chapter.
Stuart Grizzle, a dual major in business management and real estate, reflects on his time at VCU. “The relationships I built here were crucial to my entrepreneurial journey,” he says. His experiences remind us that networking is not just a buzzword; it’s a vital component of success, providing both emotional support and practical resources.
Learning from each other
Tiffany Dabney, owner of The Wicktionary Candle Co., believes in the significance of community knowledge. “I leaned into my colleagues from VCU Brandcenter and the business school for foundational insights,” she explains. This collaborative spirit among alumni showcases the strength of the VCU network, where sharing knowledge and resources can pave the way for growth.
Samantha Jones, who owns The Kitchen on Wellington, echoes this sentiment. “Utilizing local Small Business Development Centers and participating in webinars was immensely helpful,” she shares. These resources not only equipped her with essential business tools but also provided a platform for continuous learning and improvement.
Creating a unique brand identity
Tiffany Gary, founder of Cairo+Bliss Candles and Teas, highlights the importance of finding her audience. “As an online shop, discovering my tribe through social media was crucial,” she says. Building an online presence allowed her to connect with like-minded individuals who appreciate her craft. This digital engagement is a powerful reminder of how the internet can create communities around niche interests.
Marcia Rhodes-Tyler, the owner of Hazel O Salon, emphasizes practical tools that contributed to her business success. “Good credit and social media were game-changers for me,” she explains. Her story illustrates the multifaceted approach required in today’s entrepreneurial landscape, blending traditional business practices with innovative digital strategies.
As these Ram entrepreneurs continue to thrive, their stories serve as a testament to the power of community, creativity, and resilience. Each journey is unique, yet they all share common threads of collaboration, authenticity, and a commitment to personal and professional growth.