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In the bustling realm of celebrity news, few names resonate as powerfully as Page Six. This gossip column, a staple of the New York Post, has established itself as a significant player in the media landscape since its inception in 1976. Tasked by Rupert Murdoch, James Brady crafted this titillating section to captivate readers with juicy tidbits about the rich and famous. As we explore the journey of Page Six, we uncover its evolution, challenges, and enduring popularity.
Initially launched in November 1976, Page Six was conceived to showcase a vibrant mix of celebrity news. It quickly became a sensation, appealing to readers eager for the latest buzz on their favorite stars. The column was strategically positioned on the sixth page of the New York Post, which is how it earned its catchy name. Brady aimed for a lively and engaging writing style, reminiscent of the defunct British column William Hickey, ensuring that Page Six distinguished itself with a unique voice.
The rise of Page Six
The first edition of Page Six hit the stands on January 3, 1977, featuring a melange of personalities, including Margaux Hemingway, Henry Kissinger, and John F. Kennedy. Over the years, the column underwent several transformations, including a relocation to page eight in the 1980s due to the newspaper’s expansion. Despite these changes, the iconic name remained intact, underscoring its undeniable brand value.
Digital expansion and multimedia ventures
In the digital age, Page Six adapted by launching its own website, pagesix.com, in February 2000. This platform provided readers with exclusive content and updates, further solidifying its status as a leading source for gossip. By 2006, Page Six took another leap forward with the introduction of its magazine, which featured a blend of gossip, celebrity photography, and restaurant reviews. The magazine’s initial success was notable, generating impressive revenue that highlighted the column’s widespread appeal.
As technology progressed, Page Six embraced multimedia, launching Page Six TV in 2017. This television show, hosted by a dynamic team, garnered high ratings and attracted millions of viewers. The show’s design, intended to create a cozy yet stylish ambiance, was crafted to draw audiences in. Although the show experienced ups and downs, including a cancellation in 2019, it remains a testament to the column’s adaptability.
Challenges and controversies
Throughout its history, Page Six has faced its share of challenges and controversies. The column’s reliance on tipsters and anonymous sources has sometimes led to scrutiny regarding journalistic integrity. Former editor Richard Johnson once remarked that the essence of their stories often came from the tips themselves rather than events. This approach has sparked debates about the ethics of gossip journalism.
High-profile figures and influence
One of the most notable figures associated with Page Six is Donald Trump, who was frequently featured in the column, thanks to insights from his lawyer, Roy Cohn. The column’s coverage of Trump has been both praised and criticized; some argue it played a role in shaping his public persona during his rise to prominence. In fact, former editor Susan Mulcahy later expressed regret for contributing to Trump’s media presence, acknowledging the unintended consequences of their reporting.
As Page Six continued to grow, it also ventured into other areas, launching initiatives like Page Six Style in 2018, which focuses on celebrity fashion and beauty. The following year, the introduction of the Page Six Podcast allowed fans to enjoy gossip in a new format, further diversifying the brand’s offerings.
The future of Page Six
As of 2025, Page Six is continuously evolving. The establishment of a dedicated video studio signifies a commitment to producing high-quality content tailored to modern audiences. New ventures, such as the Page Six Ad Manager launched in 2025 and a daily morning show on SiriusXM, demonstrate the column’s readiness to innovate in the ever-changing landscape of media.
Page Six stands as a cultural phenomenon, a reflection of society’s fascination with celebrity culture. Its journey from a simple gossip column to a multimedia powerhouse illustrates its ability to adapt while remaining true to its roots. As it continues to thrive in the digital age, Page Six will undoubtedly remain at the forefront of entertainment news for years to come.