During her headline concert at the Greek Theatre in Los Angeles, 28-year-old Swedish pop sensation Zara Larsson stepped onto the stage with a luminous, even bronzed glow. The secret behind that flawless shine was not a high-end Hollywood brand but a modest product from Perth: GlowDry Australia’s drying powder. The powder, applied after a traditional spray-tan, promises a faster dry-down and a tack-free finish—an advantage for performers who need to look polished under bright lights and tight timelines.
GlowDry Australia’s drying powder – how it works
Founder Fiona Dunne, a Perth-based mother of three, noticed a persistent annoyance in her own work as a spray-tan artist. The typical post-spray feeling is sticky, and the drying period can drag on, especially under stage conditions. In 2018 she created a fine, absorbent drying powder to soak up excess moisture, turning a soggy surface into a soft, dry, and comfortable canvas without dulling the colour. The result is a product that shortens the waiting time for models, celebrities, and anyone needing a rapid, stage-ready tan.
From Perth to Hollywood – celebrity adoption
Word of the powder spread quickly through the professional spray-tan circuit. Renowned artist Guy Corey, who regularly works with high-profile clients, began incorporating the powder into his routine after seeing its effect on Australian talent. He first used it on actress Sydney Sweeney for the 2025 Emmy Awards, noting that the powder eliminated the typical tackiness while preserving the tan’s depth. Impressed by the outcome, Corey later selected the same product for Larsson’s Los Angeles shows, cementing the powder’s reputation among elite stylists.
Behind the scenes with Zara Larsson’s LA show
Larsson’s performance marked the first time the GlowDry drying powder appeared on a major U.S. concert stage. After the tan was sprayed, Corey dusted the powder across her skin, allowing the pigment to set in seconds. The pop star herself praised the result, describing the glow as “effortlessly bronzed” and noting how the powder kept her skin feeling dry despite the heat of the arena lights. Fiona Dunne, who also works as a spray-tan artist, described the moment as “surreal” and “incredibly special,” saying she never imagined her small Australian brand would be showcased on a global music platform.
Industry ripple and future prospects
The exposure has given GlowDry Australia a boost beyond its original market. Sales inquiries have risen from North America and Europe, and several international spray-tan studios have reached out for bulk orders. For Dunne, the endorsement validates years of juggling motherhood and entrepreneurship, proving that a niche solution can resonate worldwide. As Larsson continues her Midnight Sun World Tour the powder will travel with her crew, potentially appearing on upcoming dates in Sydney, Melbourne, Adelaide and the upcoming Perth concert at RAC Arena on October 20.
