Smart TVs have become an essential part of our living rooms, offering a wide range of entertainment options and features. However, with the increasing use of telemetry and ad tracking many users are concerned about their privacy. Fortunately, there are several steps you can take to secure your smart TV and protect your personal data.
One of the first things you should do is check your TV’s privacy settings. Most smart TVs have a settings menu where you can opt-out of telemetry and ad tracking. For example, on LG TVs, you can go to the Settings menu, then select General and finally choose Privacy. From there, you can toggle off Telemetry and Advertising.
Disabling Voice Assistant Data Collection
Another important step is to disable voice assistant data collection. Many smart TVs come with built-in voice assistants like Google Assistant or Samsung’s Bixby. While these assistants can be convenient, they also collect a significant amount of data about your viewing habits. To disable voice assistant data collection, go to your TV’s Settings menu, then select Voice Assistant and finally toggle off Data Collection.
Firmware Updates and Security
Keeping your TV’s firmware up to date is also crucial for maintaining your privacy. Firmware updates often include security patches that can help protect your TV from hacking and other security threats. To check for firmware updates go to your TV’s Settings menu, then select Support and finally choose Software Update.
Additional Tips for Roku and Google TV
If you have a Roku or Google TV there are a few additional steps you can take to secure your privacy. On Roku you can go to the Settings menu, then select Privacy and finally toggle off Advertising and Telemetry. On Google TV you can go to the Settings menu, then select Google Account and finally choose Data & personalization to opt-out of ad tracking and telemetry.
Printable Checklist
To help you keep track of your smart TV’s privacy settings, we’ve created a printable checklist that you can use to ensure you’ve taken all the necessary steps to secure your TV. The checklist includes the following items:
- Opt-out of telemetry and ad tracking
- Disable voice assistant data collection
- Keep your TV’s firmware up to date
- Check for firmware updates regularly



