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The television industry has witnessed numerous comebacks, with former Today show host Matt Lauer now emerging as a potential figure in this narrative. Following serious allegations that culminated in his termination from NBC in 2017, Lauer appears to be positioning himself for a return. Sources indicate that he has engaged in discussions with CBS News, which is currently seeking to enhance its ratings.
At 68 years old, Lauer has remained largely out of the public eye since his scandal. However, reports suggest he is eager to reclaim his status in the media landscape. A source noted, “It’s no secret that Matt is keen to get back on television. For years, he was untouchable, but the tides may be turning.”
Pressure mounts for CBS News
Bari Weiss, the new executive at CBS News, faces significant pressure to rejuvenate the network’s viewership. With recent ratings disappointing, Weiss is searching for a “game changer” to draw in audiences. Insiders convey that “She needs to make a significant impact quickly, and Lauer’s name recognition could be the key to turning things around.”
Challenges faced by Weiss
Weiss’s tenure has encountered challenges, including a town hall event that reportedly garnered poor ratings. Additionally, her effort to transition Tony Dokoupil from the morning show to the Evening News met with skepticism. Weiss has also struggled to attract top-tier talent, finding herself in conflict with former Fox News anchor Megyn Kelly. Attempts to recruit Bret Baier from Fox have also been unsuccessful, highlighting CBS’s need for high-profile figures.
Lauer’s determination and the aftermath of his departure
Despite the controversies surrounding his exit from NBC, Lauer remains resolute about making a comeback. “Matt sees CBS as his best shot, as no other networks are willing to take a chance on him,” an insider stated. Lauer believes that the so-called ‘woke culture’ significantly contributed to the decline of his career.
The impact of scandal on Lauer
Since his dismissal, Lauer has reportedly grappled with feelings of anger and frustration regarding the allegations that led to his departure. “He feels deeply wronged and believes that the public’s perception has been shaped unfairly by the media frenzy,” a close source noted. This sentiment reflects a broader struggle many public figures face when dealing with the fallout from serious accusations.
In the years following his exit, Lauer has largely retreated from public life. However, his desire to return to television remains strong. For someone who once held a prominent position in American media, the urge to reclaim that status is significant. As CBS News continues to seek innovative strategies to engage viewers, the possibility of Lauer’s return could become a central focus.
Nonetheless, as the industry evolves and public sentiment shifts, it remains uncertain whether audiences would welcome Lauer back. His past actions have left an enduring impact, and while he seeks redemption, the complexity of his potential comeback raises important questions.