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Cody Clifton’s professional evolution exemplifies resilience and innovation. Before founding Squeak Media in 2019, Cody spent a decade as an emergency medical technician (EMT). This role, characterized by high-stakes situations and urgent decision-making, equipped him with essential skills invaluable in the fast-paced digital marketing landscape.
After earning a degree in IT Management Systems, Cody began his career at a prominent national marketing agency, KwikTurn Media, owned by R+L Carriers. As a project manager overseeing approximately 50 diverse clients, he developed extensive knowledge in areas such as search engine optimization (SEO), web development, design, and content marketing. This multifaceted experience laid the groundwork for Squeak Media.
The creative process at Squeak Media
Leading a talented team of six, Cody focuses on creating visually appealing and high-performing websites. When discussing his favorite aspect of web development, he noted, “Front-end development is where my creativity shines.” Proficient in languages such as CSS, JavaScript, and PHP, he enjoys transforming design concepts into functional web pages.
Freedom and flexibility in entrepreneurship
Cody’s motivation for entrepreneurship stemmed from a desire for autonomy. After numerous attempts to climb the corporate ladder, he recognized that achieving the financial success he sought required starting his own business. He reflects, “I was tired of having my worth dictated by others.” The ability to set his own schedule and explore new ideas freely has become a driving force, especially during challenging times.
This freedom fuels his ambition and enables him to adapt quickly to new challenges, ensuring that Squeak Media remains at the forefront of the industry.
Building meaningful connections
One of the most significant lessons Cody learned on his entrepreneurial journey is the importance of networking. He asserts that success derives more from relationships than expertise. The adage, “Success comes from 10% of what you know and 90% of who you know,” has become a guiding principle. By engaging with organizations like the local Chamber of Commerce and a BNI chapter, Cody has cultivated essential connections that have significantly boosted his business.
He elaborates, “Being the best option means nothing if people don’t know you. Establishing trust through genuine relationships is crucial.” These insights have allowed Squeak Media to flourish, as Cody understands that clients are more inclined to work with individuals they trust and know personally.
Giving back to the community
Cody’s commitment to community involvement has become one of his proudest achievements as an entrepreneur. Through his business, he has contributed to local non-profits, enhancing their online presence and visibility. He states, “Supporting local organizations with my skills has been immensely rewarding.” This dedication to giving back strengthens community ties and aligns with his values of relationship-building.
His efforts to empower these organizations reflect a broader commitment to social responsibility and the importance of leveraging business for positive change.
Continuing to innovate
As a lifelong learner, Cody embraces various resources to expand his knowledge and stay ahead in the digital landscape. Among his favorite podcasts is one hosted by Andrew Huberman, which offers insightful discussions that resonate with his entrepreneurial spirit. Additionally, he finds great utility in tools like Figma for design and Automatic CSS and Frames, which streamline his web development processes.
After earning a degree in IT Management Systems, Cody began his career at a prominent national marketing agency, KwikTurn Media, owned by R+L Carriers. As a project manager overseeing approximately 50 diverse clients, he developed extensive knowledge in areas such as search engine optimization (SEO), web development, design, and content marketing. This multifaceted experience laid the groundwork for Squeak Media.0