In the heart of Chattanooga, Tennessee, one woman has become synonymous with community spirit and dedication. Wanda Goins, affectionately known as “Miss” Wanda, has woven herself into the fabric of the city through her tireless work and infectious positivity. Her recent induction into the Bessie Smith Cultural Center Hall of fame serves as a testament to her enduring impact on the community.
Goins’ journey began in 1974 when she moved to Chattanooga from Dalton, Georgia. Little did she know that her life would become so intertwined with the city’s cultural and sporting landscape. Over the decades, she has worn many hats, from hospital worker to baseball program distributor, and most recently, as a security guard at the University of Tennessee at Chattanooga (UTC).
From Hospital Worker to Baseball Legend
Goins’ professional journey started at Erlanger Baroness Hospital in 1974. However, her role at the Chattanooga Lookouts baseball games, where she is fondly called “Wanda the Program Lady,” has made her a beloved figure among sports enthusiasts. Her journey to UTC began in 1990 when her cousin, Fran, offered her a part-time job as an usher at McKenzie Arena.
“My cousin, Fran, was working at UTC and came to my house one day,” Goins recalls. “She said, ‘You want to make some extra money?’ I said, ‘Well, I don’t care.’ The Chattanooga Lookouts were still on Third Street then, and Jimmy Buffett was having a concert at the ballpark. I worked that concert, and I guess I was having so much fun because they asked if I wanted to keep working.”
A Familiar Face at UTC
Goins’ role at UTC has evolved over the years. She started as an usher, helping attendees find their seats and navigate the arena. Today, she works in the James R. Mapp Building ensuring the safety and well-being of visitors. Despite her change in role, Goins continues to be a staple at various campus events, including football, basketball, and commencement ceremonies.
“I make sure strangers don’t just come into the building,” Goins explains. “I watch the doors downstairs and upstairs, and if somebody needs help, I help them. I see a lot of people come through here every day and I enjoy talking to them.”
The Impact of UTC on Wanda Goins
For Goins, UTC has been more than just a part-time job. It has become a significant part of her life. “It means a lot because even though it’s part time, it’s still a job, and I take my job seriously,” she says. “I love UTC, and I just enjoy it.”
Goins’ presence at UTC has left a lasting impression on students, faculty, and staff. “People will come up and say, ‘Miss Wanda!’ and I’m trying to figure out where I know them from,” she shares. “Is it Erlanger? Is it UTC? Is it the Lookouts? It makes me feel good when they remember me.”
Recognized for Her Contributions
On Tuesday, August 18, 2026, Goins was inducted into the Bessie Smith Cultural Center Hall of Fame. The honor recognized her contributions to the Chattanooga community. Goins was overwhelmed by the recognition, describing the moment as emotional and humbling.
“I didn’t know anything about it,” Goins recalls. “They told me to come into a room at the ballpark, and I wasn’t paying attention. Then they started telling me they wanted to give me this award. I couldn’t even talk. They told me I deserved it and that everybody loves me and that I make Chattanooga special. I was just honored.”
The Source of Her Positive Attitude
Goins’ resilience and positive attitude have been key to her enduring success. She attributes her strength to her faith and the support of her community. “People ask me all the time, and I tell them I’m not going to retire,” she says. “I love my two part-time jobs. When the Lookouts are through, football season kicks in. Then you’ve got basketball and all the other events. I just enjoy doing it.”
Goins’ journey has not been without challenges. She has worked three jobs for over 30 years while taking care of her mother, who battled lung cancer. Despite the hardships, Goins remained steadfast, crediting her faith for seeing her through tough times. “I’ve just got to give God all the credit,” she says. “I’ve been through a lot, but He always had my back. I worked three jobs for over 30 years while taking care of my mama after she got lung cancer. I got tired, but I didn’t give up. God saw me through it. That’s why I try to stay positive.”
Wanda Goins’ story is a testament to the power of community, dedication, and faith. Her impact on Chattanooga is undeniable, and her legacy continues to inspire those around her.
